"Designing the way we express ourselves and connect in digital spaces."
Art directed Meta avatar's identity system for 1B+ users. Defined visual taxonomies that bridge high-end cosmetic trends with real-time customization.
Established the visual GTM strategy for Meta’s social platform. Curated aspirational lifestyle imagery to drive user acquisition across mobile and VR.
A collection of visual experiments and production highlights across Avatars, 3D and VFX.